how to design the perfect billboard
On average a billboard is only viewed for 7 seconds – make the message simple.
A good rule is to use no more than 10 words.
Concentrate on one great benefit – solicit further enquiry.
Use legible fonts which are easy to read.
Black and yellow signs are the most legible followed by red and white.
CALL TO ACTION – tell them to look at your website, ring or visit.
An image can paint a thousand words.
One photo and a short caption work best.
why ad trucks are so good
Billboard advertising is all about ‘getting your
message across’ to your target audience and
this is where ad truck advertising has a
the media statistics tell the story
In New Zealand, over two million
New Zealanders engage with outdoor
advertising each week.