Phone: 03 920 3001

NZ SHARE OF AD SPEND BY MEDIA TYPE 2013

ad spend by media type - 2013
Source: Advertising Standards Association

GLOBAL SHARE OF AD SPEND BY MEDIA TYPE 2015

ad spend by media type - 2015
Source: Strategy Analytics Advertising Forecast 2015

NZ SHARE OF AD SPEND BY MEDIA TYPE 2014

ad spend by media type - 2014
Source: Advertising Standards Association

The growth of OUTDOOR ADVERTISING IN NEW ZEALAND is driven by the new digital formats and new mobile formats like adtrucks.
These statistics show that NZ is slowly understanding that OUTDOOR is a proven advertising platform which produces very cost effective results and in the future will take media spend away from traditional print and radio advertising.
Follow the successful global trends and move your advertising to MOBILE OUTDOOR ADVERTISING.


NEW ZEALAND PEOPLE SPEND A LOT OF TIME TRAVELLING

“55% of people have seen advertising on a Billboard in the past 7 days”
time spent travelling per week
Source: Millward Brown & APN Outdoor Attention Economy Study 2014. New Zealand Results

NEW ZEALAND RESEARCH KEY FINDINGS
  • People spend a lot of time outside
  • When people are outside they are alert
  • People generally feel quite positive towards ads on outdoor formats
  • Outdoor ads are the least avoided
  • Outdoor is up there with TV and Online for Ad Recall
  • Outdoor converts more efficiently
  • Outdoor has the ability to reach a large audience, as well as a targeted audience
  • Outdoor is complimentary to most other media due to the way it is consumed
  • Different markets exhibit slightly different behaviours
  • Different formats have different strengths

Source: Millward Brown & APN Outdoor Attention Economy Study 2014. New Zealand Results

get on one now - adtrucks












I am interested in hiring an ad truck

Contact us today to:

  • Discuss your campaign.
  • Find out the added advantage of using multi ad trucks.
  • See how you can measure results.
  • Discuss ad truck billboard sizes.
  • Check availability.
  • Obtain an ad truck price quote.
Heather Andersen
022 525 5001
03 920 3001
info@adtrucks.co.nz

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company profile

We created ad trucks to promote this innovative new form of advertising.

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why ad trucks are so good

Billboard advertising is all about ‘getting your message across’ to your target audience and
this is where ad truck advertising has a distinct advantage.

Read more…