NZ SHARE OF AD SPEND BY MEDIA TYPE 2013
Source: Advertising Standards Association
GLOBAL SHARE OF AD SPEND BY MEDIA TYPE 2015
Source: Strategy Analytics Advertising Forecast 2015
NZ SHARE OF AD SPEND BY MEDIA TYPE 2014
Source: Advertising Standards Association
The growth of OUTDOOR ADVERTISING IN NEW ZEALAND is driven by the new digital formats and new mobile formats like adtrucks.
These statistics show that NZ is slowly understanding that OUTDOOR is a proven advertising platform which produces very cost effective results and in the future will take media spend away from traditional print and radio advertising.
Follow the successful global trends and move your advertising to MOBILE OUTDOOR ADVERTISING.
NEW ZEALAND PEOPLE SPEND A LOT OF TIME TRAVELLING
“55% of people have seen advertising on a Billboard in the past 7 days”
Source: Millward Brown & APN Outdoor Attention Economy Study 2014. New Zealand Results
NEW ZEALAND RESEARCH KEY FINDINGS
- People spend a lot of time outside
- When people are outside they are alert
- People generally feel quite positive towards ads on outdoor formats
- Outdoor ads are the least avoided
- Outdoor is up there with TV and Online for Ad Recall
- Outdoor converts more efficiently
- Outdoor has the ability to reach a large audience, as well as a targeted audience
- Outdoor is complimentary to most other media due to the way it is consumed
- Different markets exhibit slightly different behaviours
- Different formats have different strengths
Source: Millward Brown & APN Outdoor Attention Economy Study 2014. New Zealand Results