why advertise on a billboard
How many people will look at billboard advertising?
The growth of billboard advertising is second only to web. Major brand companies see billboards as an integral part of their media mix to create and maintain brand awareness and deliver simple messages. Billboards have constantly evolved to adapt to new markets, new formats, new technology and new opportunities.
In an age of ever increasing media fragmentation, billboards are more relevant and more powerful than ever. They reach people no matter how they consume their media, making them stop, notice and retain. No advertising format is more ever present or more creatively versatile.
the advantages of a mobile billboard
Unlike traditional roadside billboards, which are sometime metres up in the sky and blocked by trees and buildings, mobile billboards are seen at locations where ordinary billboards can’t be erected.
Because they can be parked closer to the road they are more readily viewed by the passing target audience.
why ad trucks are so good
Billboard advertising is all about ‘getting your message across’ to your target audience and this is where ad truck advertising has a distinct advantage.
the media statistics tell the story
In New Zealand, over two million
New Zealanders engage with outdoor
advertising each week.